New Product Development
With our Keyword Research service, you will better understand how customers search for you, the words and phrases they use to find your business, their search intent and even how seasonal these searches are.
Different words and phrases are also searched for at different points of the buying cycle so it also allows you to tailor the type of content that customers are looking for and ensure you have detailed information at each of the Awareness, Consideration and Purchase points of the buyer’s journey.
It's not just about getting visitors to your site! If they are not qualified customers that are looking for your exact product or service, they are likely to bounce away and never return. The goal is to get the 'right' customers from a relevant, direct-match search at the point where they are actively seeking valuable transactional or informational details about your brand, products or services. If this is achieved, you can expect a much higher conversion rate and it also makes for a better user experience for your customers.
Keyword phrases that are 1- 2 words long are not only quite difficult to rank for they can also be lower-converting phrases that represent less than 30% of web searches. Keyword Research can uncover the 3-5 word long-tailed phrases that are a more relevant and often a direct match to your products and services. Long-tailed phrases can have higher conversion and purchase rates from your customers too, as they more accurately match their search queries.
A Keyword Targeting Strategy, formed from our Keyword Research service is used to target your site on a per-page basis and we integrate this into your website architecture, page names, landing pages, urls, menus, search snippets and page content to make your content consistent, relevant and topical. It can also be used for your Google Ads Campaigns and Content Marketing efforts like Blog Posts, FAQs and Product Support.
Keyword Research should be completed regularly to keep up-to-date with changes in social trends, marketing conditions, buying trends and population growth. Our Keyword Research service can also prove to be extremely informative when used to help make choices for -
New Service Offerings
Location and Geographic Targeting
Blog Post Ideas
FAQ's and How-to Articles