Site and keyword analysis
Keyword research
Setup metadata, image images and URLs
Review h1 titles and include targeted keywords
Generate XML sitemap
Submit site to Google & Bing
Update image tags, tooltips, file names, anchors
Review content and targeted keywords
Produce HTML sitemap with links to all pages
Generate XML Sitemap for Search Engines
Use absolute links and improve link density
Remove depreciated tags, url capitals, loops
Set meta information and primary language
On Page SEO
Our on-page SEO strategies ensure your site not only ranks well but is a great user experience, designed to drive more traffic and convert more leads.
With Search Engines constantly evolving their search algorithms to display the most relevant information, it pays to optimise your website regularly to leverage organic search rankings and get the most longevity out of your search results.
We always recommend that all on page strategies are completed first to ensure your website is as keyword targeted, seo friendly and technically sound as possible. Then once website updates are completed, we would implement a host of off-site marketing strategies to improve the sites popularity, social conversations, local search listings and overall business branding.
We produce site and competitor analysis reports, continually monitor your keyword rankings and provide in-house website updates to keep you ahead of the competition. We also keep in regular contact with you, offering support, monthly reporting and new digital marketing strategies to ensure the continual success of your online business.
On Page Improvements
Remove duplicate content
Redirect 404 errors
Fix active 301 redirects to destination url
Remove tables and replace with divs
Check and adjust keyword density per page
CSS titles, hierarchy errors, inline styles
Update robots.txt files
Search engine friendly navigation
Footer optimisation
Add site Favicons
Update system messages, errors, redirects
Check for mixed security warnings
Planned website enhancements and updates
Off Page Improvements
Links page management
Blog writing
Article writing and submission
Social - Youtube, Facebook, Instagram, LinkedIn
Maintain social media and conversations
Press release distribution
Directory submission
Email marketing implementation
Customer experience analytics
Update inbound crawl errors
Google Maps, Bing Maps and Apple Map optimisation
Addition of site to DMOZ search engine
Google insights on search statistics
Regular web ranking reports
Regular Google Analytics reports
Website analytics goal setting and Dashboard setups