When your website links are displayed organically in Google’s search results you need to ensure that each page has a well written summary (Metadata Search Snippet) on the page content to help engage with the audience and encourage them to click through to your site for more information. This is an easy way to control your site visibility without paying for Google Ads or link building activities that can be costly and ongoing.

Our Metadata Search Snippet optimisation service reviews all your page Snippets and how they appear in Google Search, then makes recommendations for improving and re-writing these so your site can stand out from the crowd. We can also track the click-through-rate of these Metadata snippets so if they are not performing at the rate they should be for their result position, they can be re-written or A/B tested to convert at a higher rate.

If Metadata Search Snippets are not written for your site pages or they don’t conform to Google’s character count specifications, random page content will instead be inserted into the Snippet or it will appear truncated and not written as a full sentence which is disastrous for your online visibility and the growth of your Online Business.

If your website needs better meta titles and descriptions, contact us and we’ll have one of specialists take a look and make some recommendations to improve them.

Review your Metadata to improve your Search Results.