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Local conversion actions are counted whenever people complete an action that’s specific to an advertiser’s physical location (like a store), during or after interacting with an ad for that advertiser. Since local conversion actions happen on Google’s products and services (for example, Google Maps), local conversion actions are automatically defined by Google Ads. Local conversion action data is aggregated and anonymous.
If your account records conversions associated with these local actions, you’ll see them in the Conversion actions table, along with any other conversion actions you’ve defined.
These are the 6 local actions:
To see a report showing these local conversion actions detailed by location, visit the per store report.