On July 1, 2023 Google Universal Analytics (GA) software is being retired and replaced with the new Google Analytics 4 (GA4). This means that all Universal Analytics will stop processing your website data at that time and any regular Analytics Dashboards that you receive by email either weekly or monthly...
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GA Universal Updating to GA4 July 1, 2023
Get the most out of your Google My Business Map listing
We understand the importance of having a great Google My Business (GMB) map listing to generate free organic traffic from local customers in Google search. A well-optimized GMB listing can help you stand out in local search results and attract more local customers to your business. GMB listings provide the...
Google Ads Data Driven Attribution Update
Google are updating conversion actions for some Google Ads campaigns to a data-driven attribution model to optimise your ads performance. Normally when people interact with your ads before making a purchase on your website or completing other valuable actions, all credit for the conversion is given to the last ad...
2 Step Verification for Google Ads & Treepl CMS
You may have noticed that more companies are using the 2 Step Verification method when logging in to your online accounts. This improves password security and makes your online accounts less vulnerable to hackers. Passwords are not as secure as you may think, by adding 2 Step Verification (2SV) or...
Google Ads credits for Small & Medium size businesses
Due to COVID-19 Google is offering $340 million in ad credits to small and medium size businesses around the world which can be used towards future ad spend, until the end of 2020 across their Google Ads platforms. If you’ve been running Google Ads ten out of twelve months of...