On July 1, 2023 Google Universal Analytics (GA) software is being retired and replaced with the new Google Analytics 4 (GA4). This means that all Universal Analytics will stop processing your website data at that time and any regular Analytics Dashboards that you receive by email either weekly or monthly...

Google are updating conversion actions for some Google Ads campaigns to a data-driven attribution model to optimise your ads performance. Normally when people interact with your ads before making a purchase on your website or completing other valuable actions, all credit for the conversion is given to the last ad...

Due to COVID-19 Google is offering $340 million in ad credits to small and medium size businesses around the world which can be used towards future ad spend, until the end of 2020 across their Google Ads platforms. If you’ve been running Google Ads ten out of twelve months of...

Yes, another large online service shutting down! We’ve been hearing rumours for a while that Google Plus will be flicking the off switch and in December 2018 it became official. With its launch in 2011 it was Google’s answer to Social Networking but it was up against Facebook from the...