Google are updating conversion actions for some Google Ads campaigns to a data-driven attribution model to optimise your ads performance. Normally when people interact with your ads before making a purchase on your website or completing other valuable actions, all credit for the conversion is given to the last ad...

Handles are coming to YouTube. They are a unique, short-channel identifier which is separate from the Youtube channel name and start with an '@' symbol. For example, @youtubedesigner.YouTube Handles will add an easy way to find and connect with creators and each other. They will be unique to your channel...