On July 1, 2023 Google Universal Analytics (GA) software is being retired and replaced with the new Google Analytics 4 (GA4). This means that all Universal Analytics will stop processing your website data at that time and any regular Analytics Dashboards that you receive by email either weekly or monthly...
Posts filtered by: Google Adwords
GA Universal Updating to GA4 July 1, 2023
Get the most out of your Google My Business Map listing
We understand the importance of having a great Google My Business (GMB) map listing to generate free organic traffic from local customers in Google search. A well-optimized GMB listing can help you stand out in local search results and attract more local customers to your business. GMB listings provide the...
Google Ads Data Driven Attribution Update
Google are updating conversion actions for some Google Ads campaigns to a data-driven attribution model to optimise your ads performance. Normally when people interact with your ads before making a purchase on your website or completing other valuable actions, all credit for the conversion is given to the last ad...
How do you setup Google Adwords account?
It is free to create a Google Adwords account for your business. You can then have complete control of your account and give and remove access to whichever Administrators you choose. It is important to link your Adwords Account with your current Google Account if you have one so that...
About local conversion actions
Local conversion actions are counted whenever people complete an action that’s specific to an advertiser’s physical location (like a store), during or after interacting with an ad for that advertiser. Since local conversion actions happen on Google’s products and services (for example, Google Maps), local conversion actions are automatically defined...