On July 1, 2023 Google Universal Analytics (GA) software is being retired and replaced with the new Google Analytics 4 (GA4). This means that all Universal Analytics will stop processing your website data at that time and any regular Analytics Dashboards that you receive by email either weekly or monthly...

With the upcoming site transfers away from Adobe Business Catalyst, one key area to consider now is setting up third party Analytics for your website. All Business Catalyst sites use built-in Adobe Analytics and much of this can be exported to excel if you want to keep copies of the...

Google Analytics has recently introduced new Cross Device Tracking features called Google Signals to help gain a better understanding of the journey customers take across multiple devices as they interact with your website from Desktop Computer to Laptop, iPad and Smartphone. These new features in Google Analytics allow you to...